Here's an Auction House technique that gives some good results for me occasionally. A caveat first: this is just one of the techniques I use to sell stuff on the AH; it is situational and item/market dependent.
Let's say you have 2 or more of an item. No one else is selling it and it is generally a "hot item". Low supply, high(ish) demand. Something like The Butcher.
Let's also assume that usually this item sells for 200 gold. By this I mean that when posted at 200 gold buyout, it will sell within 1-2 days in 90% of cases. What you will do is post one of them at 350 gold buyout. Then, log in with another character and post the other at 500. People who don't know the real selling value for this item will assume that the one posted at 350 is a steal compared to the other, and will grab it. You've just made an extra 150 gold profit!
Again, be aware that this will only work occasionally. The values I've given here are just examples so you should tailor your prices based on your own server's economy. Also, as with every money-making technique, this should be just one of the many methods in your arsenal. Remember: diversify both in the type of items you are selling as well as the methods you are using.
P.S. I know this isn't a classic "bait and switch" method but that's how I like to call it.
Patch 1.0.5 commentary
4 years ago